With the advent of digital communications, public relations professionals must be able to write for a range of purposes and media types especially press releases. However, the ability to write easily, logically, and succinctly is essential for all these aspects of public relations.
The object of most PR writing (Press Release) is to grab the reader’s attention, convey information quickly, and invite sharing of your story. It is more than just sending a press release off to the media – the scope has rapidly increased along with digital communications.
This Press Release hands-on course gives delegates an opportunity to hone their writing skills, whether writing news releases, feature articles, corporate communications or blog posts. Importantly, it also guides you on how to make the most of digital communications, such as social media and search engine optimization to make sure your message is read and shared by the right people.
By the end of the Press Release training course, participants will ne able to:
Interactive Presentation and input, lots of good and poorly written PR literatures, practical exercises, peer and trainer evaluation.
ZAULIN K.B.
Zaulin has been in advertising for 28 years. During that time, she has worked in almost all (with a few exceptions) top 10 international agencies in Kuala Lumpur, cutting her teeth into a wide variety of accounts ranging from corporate to FMCG to Retail to Banking to Telco. She has served in Malaysia’s top advertising agencies including Leo Burnett, dnaComm (as a Executive Creative Director), BBDO, BATES 141 Malaysia, M&C SAATCHI, DRAFTFCB, BOZELL WORLDWIDE, D’ARCY, BATEY ADS. Her last client was PETRONAS and she was a part of the team responsible for much-loved Malaysian-at-heart Festive webfilms.
In the past, she has won countless industry awards in the category of craft (copywriting). She believes a brilliant and effective idea transcends all forms of media. She does own a twitter account but has yet to figure out her forgotten password. Although she is currently enjoying a slower pace of life, she still writes like crazy every day.
With a keen passion for writing and the need to share her substantial experience with others, she founded TOKOBUKU ZAULIN, a homegrown publishing house that aims to strike a balance between mass and indie publications. She and her team are writing a book CERITA2 CHINCHIN that chronicles common people with uncommon stories.
AWARDS (A BONUS, NOT A NECESSITY)
Kancil Special Merit Award in Copywriting
Kancil Special Merit Award winner 2000/2001 for Olympus Camera.
Best scriptwriting winner in MVA for TIMEDOTCom Corporate TVC
Best Short Film in the Finas Film Festival 2014 for PETRONAS Hari Raya webfilm titled “Jahit”
Best Engagement for a Targeted Community for Project #tanahairku in the PR ASIA awards 2015
Silver for Best Use of Content for Project #tanahairku in the PR Asia Awards 2016
Silver runner up for Mumbrella Asia 2017 for PETRONAS webfilm “I am Muniandy”
5 bronze medals in Kancils 2017 for PETRONAS webfilm “I am Muniandy”
Key Clientele: PETRONAS Group, Hyundai, TNB, KFC, 100Plus, F&N, HSBC Retail, Levi’s, Tourism Malaysia, BOH Tea, Suria KLCC PULSE Magazine, UNZA FMCG, Public Bank, Public Mutual, ASTRO, Star Cruises, Love Diamond, MILO, Maybank, Telekom, Maxis Hotlink, HP, Mega TV, Olympus Cameras, TMTOUCH, Sony, Astro, Fujitsu, Nikko Hotel, Jaya Jusco, Perodua and Toshiba.
To contact Zaulin, please feel free to email us at info@itrainingexpert.com or call +603 8074 9056 | +6012 6869 628
OR
EDWARD ONG
Former Y&R Head of Copy for Asia
Neil French’s protege
Probably one of the best copywriters around
Edward Ong was born in the last millennium. Back when Pluto was still a planet, vampireswere the bad guys, comic books (single issue, newsstand edition) cost RM1.80 and people wrote and read long copy ads.
Ed brings to you his 20 years worth of sharing. Ed is a former regional copy chief, having worked with some of the most interesting minds on the planet. Secretly though, he's still hoping some of their ‘smartness' will rub off on him.
Over the years, Ed has done countless campaigns for big brand names such as Sony, Tiger Beer, Caltex, Singapore Navy, SMU (Singapore Management University), Soroptimists and Penguin Books. In addition, he also helped develop and build brands and creativitity for The Star media group, Media Prima, Primeworks and Digi Group.
Awards-wise, he's won a couple, maybe more. In any case, he prefers to do a bit of reading, writing and coming up with project ideas for which he'll never find the time; rather than keeping track of the medal count. When digital took over, Ed re-learned everything. He is constantly on the lookout for smart, silly, funny, witty and wicked copy ideas.
Edward is father to two lovely children, husband to a lovelier wife and owner of too many comic books.
To contact Edward, please feel free to email us at info@itrainingexpert.com or call +603 8074 9056
Or
We have a faculty of specialist and can cater to your organisation's different levels and specific needs.
For training and advisory services, feel free to contact us at info@itrainingexpert.com or call us at +603 8082 3707 | +603 8074 9056 | +6012 6869 628 | +6018 2175 123
““Before attending the course, I felt that the course would be complicated subject to me. After the course, I feel that the course is easy to follow. It is about to simplify things, make our writing clearer to the readers.” – Senior System Analyst, Heitech Padu Berhad.
“I will highly recommend this to others …” Senior executive at Siemens, Melbourne, Australia.;
“This course really meets it objective “PR Writing with Impact, Influence and Inspiration’. Previously, I have very less confident in writing public release but my confidence grows after attending the course. I like all the topic and exercises covered during the course.” – Mohd Shaib Jaafar, Assistant Director – MARDI
"I didn't have clear directions on writing for publications. After the course, I feel more equipped for my job. This is an excellent course and I highly recommend to all PR related personnel." HR & Communication, Petronas ICT Sdn Bhd.
"I didn't have too much knowledge on communication and PR writing. From this course, I have gained great insights and relevant knowledge." Roshen Dev, Senior Executive, Gas Malaysia Berhad.
“Prior to attending the workshop, I was confused and had vague ideas of what entailed good PR writing skills. During the course, I see great improvements my writing skills. Writing is more impactful and I'm clearer and informed on what to do. The trainer is excellent and well prepared.” –, Senior Corporate Communication, KBU International College
“Before attending the course, I feel that my PR writing skills are limited. After attending the course, I feel confident to write speech, writing on website by using the PR Communication tools that I have learnt” – Executive PR, RP Chemicals (Malaysia) Sdn Bhd
Normal Fee | Early Bird | Group Fee |
---|---|---|
Sign up 1 pax | Sign up 1 pax | Sign up 3 pax or more |
Pay 1 day(s) before course starts | Pay 14 day(s) before course starts | Pay 14 day(s) before course starts |
MYR 3490 per pax | MYR 2890 per pax | MYR 2790 per pax |
USD 1030 per pax | USD 850 per pax | USD 820 per pax |
Upon successful completion of this program, you will receive a Certificate of Achievement.
Payment mode:
1. Online Payment by Credit card: You can opt to register and pay online with our latest payment integration system through our website.
2. Bank Transfer- You can also opt to use GIRO or telegraphic transfer of payment via international banks.
3. HRD Corp Claimable Courses Skim Bantuan Latihan Khas - Applicable to Malaysian Employer Only
We'd happy to help.
Feel free to talk to us today, however most suitable for you.
Mobile call/ whatsapp: +6012 6869 628 | +6018 2175 123
Office: +603 8074 9056
Email: info@itrainingexpert.com
Website: www.itrainingexpert.com