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Customer Experience - Optimise Your Customer Journey

USD 1030
IN HOUSE ENQUIRY

Description

‘Customer is king’ is a well-acknowledged business saying that gives ultimate prominence to customer satisfaction and customer experience. A business might be producing the best products among its peers, providing the most efficient service yet it will struggle to withstand in the industry if it does not have a customer base. A firm without a customer equates to a firm without business.

In a homogenous market, where firms produce almost identical products, often the only way for them to differentiate and gain a competitive advantage is in the way they treat their customers. Due to this reason, there has been an onset of customer-centric businesses.

Customer Experience is the result of every interaction a customer has with your business, from navigating the website to talking to customer service and receiving the product/service they bought from you. Everything you do impacts your customers’ perception and their decision to keep coming back or not—so a great customer experience is your key to success.

The better experience customers have, the more repeat custom and positive reviews you’ll receive, while simultaneously reducing the friction of customer complaints and returns.The benefits of delivering a great CX include:

  • increased customer loyalty
  • increased customer satisfaction
  • better word-of-mouth marketing, positive reviews, and recommendations

Upon successful completion of this Customer Experience course, participants will be able to:

  • Understand the need to introduce a structured, rigorous approach to customer experience 
  • Develop a customer experience strategy and how to align it with business strategy
  • The importance of understanding who your customers are
  • Recognise the importance of defining the roles employees play in delivering the customer experience 
  • Understand the importance of empathy in driving sustainable growth
  • Reconnect your organisation with its true purpose
  • Introduction to  ‘Customer Journey Management’
  • Learn how to map the customer journey to drive actionable change
  • Understand the science behind customer experience measurement: Voice of the Customer, Employee and Process
  • How to drive improvement to customer focused priorities using the methods of Lean and/or Design Thinking
  • Connecting digital strategy with the customer experience
  • How to create and sustain a customer centric culture

This Customer Experience Training Course is best suited for:

  • General Managers
  • Head of Sales
  • Head of Customer Service
  • Marketing Managers
  • Sales Managers
  • Call Centre Managers
  • Sales Consultants
  • Account Managers
  • Channel Managers
  • Customer Service Managers
  • Customer Service & Sales Executives
Day 1
0900
Introduction & Welcome 
Programme 
Objectives 
Personal Objectives
0945
Module 1: Sales Growth Mindset
Potential vs Clouds
Fixed, Growth and New Mindset
Seller vs Buyer Perspectives
Successful sales habits
Activity: Sell me anything
1030 Break 
1045
Module 2: M.A.S.T.E.R – Positioning
Rapport building
Rapport techniques
Activity: Role-play on building rapport
1300 Lunch 
1400
Module 3: M.A.S.T.E.R – Probing
Asking questions
Understanding pain points / needs
Activity: Role-play on asking powerful questions
1530 Break 
1545
Module 4: M.A.S.T.E.R – Consultative Selling
Features vs benefits
Persuasion & Negotiation
Activity: Role-play on negotiation
1700 End of Day 1 
DAY 2
0900
Review
Review and Recap of Day 1 
0945
Module 5: M.A.S.T.E.R – Objection Handling
CCIRE framework
1100 Break 
1115
Module 5: M.A.S.T.E.R – Objection Handling
Building win-win solutions
Activity: Role-play on objection handling techniques
1300 Lunch 
1400
Module 6: M.A.S.T.E.R – Closing
Why clients don’t buy
Why sales people don’t close
Closing techniques
Activity: Role-play on closing techniques
1530 Break 
1545
Module 7: M.A.S.T.E.R – Relationship Building
Follow-up process
How to sell during follow-up
Activity: Role-play on follow-up techniques
1700 End of Program 
  • Quizzes. 
  • Small group discussions. 
  • Case studies. 
  • Active summaries. 
  • Q & A sessions. 
  • Role-playing. 
  • Demonstrations. 
  • Other Activities
    1) Create a personal action plan
    2) Paraphrase important or complex points in the lecture

GERALD LEE CHIH PING
B.Sc. (Agribusiness) (Hons) (UPM)
Certified NLP Master Coach & Trainer (ABNLP)
Certified Master Hypnotherapist (ABH)
Certified Master Timeline Therapist (TLTA)
Accredited Trainer (HRD Corp Malaysia)
Certified REACH Practitioner and Group Debrief (RLX)
Certified C.O.A.C.H. Trainer (CAIC)
Certified Leadership Consultant (GAFM) 

Gerald is an Author, an engaging International Speaker and a Certified Master Coach and Trainer who specialises in creating long-lasting Positive Impact in people\\\'s lives.

In his role as a Certified Mentor at FutureLab Malaysia and Mentor Guru at PushFar UK, he has mentored students and jobseekers on career matters, as well as independent business owners and entrepreneurs on how to build their brands and scaling their businesses. He was featured on The Mindset Mentoring podcast with PushFar and was recently recognized as a Top 30 Mentor of 2022 in Southeast Asia by FutureLab.

Gerald is also an award-winning Sales Leader who has previously held senior leadership positions in reputable organizations such as Unilever Malaysia, Celcom Axiata, Ferrero Asia Limited, Munchy’s, Etika Group, Red Bull and JobStreet.com, as well as pioneering an FMCG start-up. His expertise includes NLP Coaching, Leadership, Team Management, Sales & Business Development, Branding & Business Growth Strategies; Go-to-Market, Channel & Distribution Strategies and Traditional & Key Account Management.

Gerald holds a Business Degree from Universiti Putra Malaysia, NLP Master Coach and Trainer certifications from the American Board of NLP, therapist certifications from the American Board of Hypnotherapy and Time Line Therapy Association; and Accredited Trainer certification from HRD Corp Malaysia.

“I was really excited to learn how to convert data into strategies. During the course, I learned how to interpret the data in input onto my planning marketing activities. I am able to read data in a new perspective and think out of the box even more. The trainer is able to control the audiences although everyone’s  camera were off. Neither was anyone left out or left the sessions!”_ Shirley Ho Assistant Marketing Manager (Singapore/China) of Sabah Tourism Board

“Before attending the course, I was excited to learn about how to maximize the use the existing data provided to us. During the course, I felt that the brainstorming session was great because it opened our eyes to a lot of real life examples which we can use as benchmarks for our upcoming projects and strategies. After the course, I felt more creative and excited to share new ideas to the team and help to contribute to the success of the organization as well as to help in achieving the KPIs.”

“The trainer is experienced and knowledgeable. Dedicated and has taken lots of time to work out the content which fully suit our organization.”_Rachael Tham, Corporate Services Manager of Sabah Tourism Board

Normal Fee Early Bird Group Fee
Sign up 1 pax Sign up 1 pax Sign up 1 pax or more
Pay 1 day(s) before course starts Pay 14 day(s) before course starts Pay 14 day(s) before course starts
MYR 3490 per pax MYR 2890 per pax MYR 2790 per pax
USD 1030 per pax USD 850 per pax USD 820 per pax

For minimum 5 and maximum 20 pax per session
Valid for 30 days from the quotation
Applicable for ONLINE Training via zoom platform
Training is from 9:00am-5.00pm
8% SST is inclusive in this quotation
Course fee is HRD Corp SBL-Khas Claimable
Total Quotation is inclusive of Trainer’s fee, Ecopy of Training Materials & e-Certificate of Achievements, Course
evaluation report.
Client is to prepare training venue, setup, training aids, refreshments and meals for trainer/
coordinator & participants

Upon successful completion of this program, you will receive a E-Certificate of Achievement.

1. By Credit card: You can opt to register and pay online with our latest payment integration system through our website.
2. Bank Transfer- You can also opt to bank transfer payment via local / international banks. Please send payment slip as proof of payment.
3. HRD Corp Claimable Courses Skim Bantuan Latihan Khas - Applicable to Malaysian Employer Only

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