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Customer Experience - Optimise Your Customer Journey

47% More Deals Closed
Process Innovation Market Growth
Performance Edge Competitive Advantage
On Request
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4.9 (95% people recommend this)
Highly Recommended
RM 3490
Group Price RM 2790
3+ pax discount

Description

‘Customer is king’ is a well-acknowledged business saying that gives ultimate prominence to customer satisfaction and customer experience. A business might be producing the best products among its peers, providing the most efficient service yet it will struggle to withstand in the industry if it does not have a customer base. A firm without a customer equates to a firm without business.

In a homogenous market, where firms produce almost identical products, often the only way for them to differentiate and gain a competitive advantage is in the way they treat their customers. Due to this reason, there has been an onset of customer-centric businesses.

Customer Experience is the result of every interaction a customer has with your business, from navigating the website to talking to customer service and receiving the product/service they bought from you. Everything you do impacts your customers’ perception and their decision to keep coming back or not—so a great customer experience is your key to success.

The better experience customers have, the more repeat custom and positive reviews you’ll receive, while simultaneously reducing the friction of customer complaints and returns.The benefits of delivering a great CX include:

  • increased customer loyalty
  • increased customer satisfaction
  • better word-of-mouth marketing, positive reviews, and recommendations

Upon successful completion of this Customer Experience course, participants will be able to:

  • Understand the need to introduce a structured, rigorous approach to customer experience 
  • Develop a customer experience strategy and how to align it with business strategy
  • The importance of understanding who your customers are
  • Recognise the importance of defining the roles employees play in delivering the customer experience 
  • Understand the importance of empathy in driving sustainable growth
  • Reconnect your organisation with its true purpose
  • Introduction to  ‘Customer Journey Management’
  • Learn how to map the customer journey to drive actionable change
  • Understand the science behind customer experience measurement: Voice of the Customer, Employee and Process
  • How to drive improvement to customer focused priorities using the methods of Lean and/or Design Thinking
  • Connecting digital strategy with the customer experience
  • How to create and sustain a customer centric culture

This Customer Experience Training Course is best suited for:

  • General Managers
  • Head of Sales
  • Head of Customer Service
  • Marketing Managers
  • Sales Managers
  • Call Centre Managers
  • Sales Consultants
  • Account Managers
  • Channel Managers
  • Customer Service Managers
  • Customer Service & Sales Executives

Day 1
 
0900
Introduction & Welcome 
Programme 
Objectives 
Personal Objectives
 
0945
Module 1: Sales Growth Mindset
Potential vs Clouds
Fixed, Growth and New Mindset
Seller vs Buyer Perspectives
Successful sales habits
Activity: Sell me anything
 
1030 Break 
 
1045
Module 2: M.A.S.T.E.R – Positioning
Rapport building
Rapport techniques
Activity: Role-play on building rapport
 
1300 Lunch 
 
1400
Module 3: M.A.S.T.E.R – Probing
Asking questions
Understanding pain points / needs
Activity: Role-play on asking powerful questions
 
1530 Break 
 
1545
Module 4: M.A.S.T.E.R – Consultative Selling
Features vs benefits
Persuasion & Negotiation
Activity: Role-play on negotiation
 
1700 End of Day 1 
 
DAY 2
0900
Review
Review and Recap of Day 1 
 
0945
Module 5: M.A.S.T.E.R – Objection Handling
CCIRE framework
 
1100 Break 
 
1115
Module 5: M.A.S.T.E.R – Objection Handling
Building win-win solutions
Activity: Role-play on objection handling techniques
 
1300 Lunch 
 
1400
Module 6: M.A.S.T.E.R – Closing
Why clients don’t buy
Why sales people don’t close
Closing techniques
Activity: Role-play on closing techniques
 
1530 Break 
 
1545
Module 7: M.A.S.T.E.R – Relationship Building
Follow-up process
How to sell during follow-up
Activity: Role-play on follow-up techniques
 
1700 End of Program 

  • Quizzes. 
  • Small group discussions. 
  • Case studies. 
  • Active summaries. 
  • Q & A sessions. 
  • Role-playing. 
  • Demonstrations. 
  • Other Activities
    1) Create a personal action plan
    2) Paraphrase important or complex points in the lecture

ANGELINE ANN SAMUEL

Bachelor of Software Engineering  (Hons), University of Staffordshire
CEO & Founder Of A TECH
Certified Ethical Hacker (CEH)
Computer Hacking Forensic Investigator (CHFI)

Angeline is an experienced specialist in professional development and digital marketing. She has spearheaded a global development company, primarily the management consulting wing specializing in providing world class professional development, human capital development and social media marketing solutions.  Her involvement includes ensuring progressive growth of the business through management of its Advisory functions. Currently she is the CEO of a digital marketing firm in Malaysia.

Her daily role entails; strategic planning, managing and leading teams in diverse roles, sales/ marketing/ advisory/ operations management, digital  marketing,  market expansion strategies, business development initiatives, competitive & market intelligence, determining pricing strategies and control and monitoring of budget/spend of products under the portfolio.  

Her unique interpretation of online business allows her to travel the globe as a speaker, trainer and consultant, working with multiple organisations

Her client’s include : SIRIM , Malaysia, MATA , Malaysia, Palace of the Golden Horses, Malaysia, Royal Chulan, Malaysia,Bank Islam, Malaysia, B Braun Malaysia,Total Worx Asia,Lafarge Cement,PETRONAS Malaysia,Dragon Oil Dubai,Halliburton,Zimbabwe Power,Corporation,Canon,National Bank Of Malawi,PNG Ports Corporation Limited,Qatar Petroleum Company,Qatar Petrochemical Company (QAPCO),The Tanzania Institute Of Bankers,Alinta Energy Sydney, Australia,Celestica Malaysia Sdn Bhd,Mozambique Airlines (LAM),Base Titanium, Zambia,Arabian Pipes Co, Saudi Arabia,Al Abdullatif Manufacturing & Investment Co, Saudi Arabia,Saudi Aramco, , Saudi Arabia,PNG Ports Corporation Limited,Vanuatu National Provident Fund,La'ala Al Kuwait Real Estate,Establishment, Kuwait,Hikma Pharmaceuticals, Jordon,Jordan Bromine Company Limited,Al Samer JCI Controls, Saudi Arabia,Tanga Cement, Tanzania,Arab Potash Company, Jordan,Base Titanium, Kenya,Egyptian Banking Institute,First Gulf Bank, Abu Dhabi,Saudi International Trading Company Limited,Mopani Copper Mines PLC, Prysmian Cables and many more...

For training and advisory services, feel free to contact us at info@itrainingexpert.com or call us at +603 8082 3707 | +603 8074 9056 | +6012 6869 628 | +6018 2175 123 

“I was really excited to learn how to convert data into strategies. During the course, I learned how to interpret the data in input onto my planning marketing activities. I am able to read data in a new perspective and think out of the box even more. The trainer is able to control the audiences although everyone’s  camera were off. Neither was anyone left out or left the sessions!”_ Shirley Ho Assistant Marketing Manager (Singapore/China) of Sabah Tourism Board

“Before attending the course, I was excited to learn about how to maximize the use the existing data provided to us. During the course, I felt that the brainstorming session was great because it opened our eyes to a lot of real life examples which we can use as benchmarks for our upcoming projects and strategies. After the course, I felt more creative and excited to share new ideas to the team and help to contribute to the success of the organization as well as to help in achieving the KPIs.”

“The trainer is experienced and knowledgeable. Dedicated and has taken lots of time to work out the content which fully suit our organization.”_Rachael Tham, Corporate Services Manager of Sabah Tourism Board

Normal Fee Early Bird Group Fee
Sign up 1 pax Sign up 1 pax Sign up 1 pax or more
Pay 1 day(s) before course starts Pay 14 day(s) before course starts Pay 14 day(s) before course starts
MYR 3490 per pax MYR 2890 per pax MYR 2790 per pax
USD 1990 per pax USD 1490 per pax USD 1390 per pax

Upon successful completion of this program, you will receive a Certificate of Achievement.

1. By Credit card: You can opt to register and pay online with our latest payment integration system through our website.
2. Bank Transfer- You can also opt to bank transfer payment via local / international banks. Please send payment slip as proof of payment.
3. HRD Corp Claimable Courses Skim Bantuan Latihan Khas - Applicable to Malaysian Employer Only

We'd happy to help.
Feel free to talk to us today, however most suitable for you.
Mobile call/ whatsapp: +6012 6869 628 | +6018 2175 123
Office: +603 8074 9056
Email: info@itrainingexpert.com
Website: www.itrainingexpert.com

 

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Upcoming Sessions - Seats Filling Fast!

📅 14 - 15 May 2026
📍 PJ/KL, Malaysia

📅 29 - 30 Sep 2026
📍 PJ/KL, Malaysia

Early Bird Ends in 120 Days

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