Developing Effective Business Case

• Set clear objectives – what you want to achieve from the investment
• Construct a clear business case to make better business decisions.
• Consider a range of potential solutions – ensuring an optimal balance of benefits, cost and risk
• Craft compelling business plan
• Apply risk assessment techniques to forecast and mitigate issues
• Prioritize alternative solutions according to key decision criteria
• Present the business case to critical stakeholders
• Creating a persuasive executive summary

Business analysts, project managers and anyone who creates business cases to justify investment in a program, product or purchase, as well as business and technical evaluators who evaluate and report on business cases.

Module 1: Introduction

• Fundamentals of a business case
• Where the business case fits into the project life cycle
• Business case as an Organization Process Asset (OPA)

Module 2: Defining and Presenting Business Case

• Effective Executive Summary
• Project Initiative
• Strategic Alignment
• One project vs Multiple projects to achieve mission
• SMART objectives and key performance indicators
• Proving that benefits are realized

Module 3:  Documenting the Case 

• How much details are required
• Harvesting stakeholder goals
• Clarifying the business drivers
• Applying the stakeholder perception matrix
• Creating the problem statement
• Turning goals into business requirements

Module 4: Justifying the Case

• Identification and prioritization of alternative solutions
• Cost / benefit analysis
• Terminology and financial metrics
• Estimating techniques
• Process-related impacts
• People-related impacts
• System-related impacts
• Quantifying Implementation costs
• Quantifying Ongoing/operating costs
• Quantifying Benefits

Module 5: Comparing Costs and Benefits

• Estimating costs; Cost Estimation Worksheet
• Evaluating and selecting financial appraisal methods
• Forecasting benefits
• Categorizing tangible and intangible benefits
• Proving intangible benefits with a benefits rationale
• Creating and applying a basic cost model
• Employing four common financial analysis tools
• Producing a cash flow model

Module 6: Managing Business Case Risk

• Risk assessment methods and tools
• Recognizing the impact of time and risk
• Creating and using a risk register
• Applying a risk assessment matrix
• Prioritizing risks
• Framing risk with your stakeholder analysis
• Aligning risk evaluation with stakeholder point of view

Module 7: Targeting Your Recommendation

• Delivering and positioning the solution
• Three common decision-making heuristics
• Aligning the business case with stakeholders
• Aligning and prioritizing initiatives
• Prioritizing and selecting alternatives
• Selecting the business case delivery methodology

Module 8: Crafting a Persuasive Business Case

• Preparing the document
• Overcoming the business document paradox
• Minimizing content to get maximum results
• Polishing the Executive Summary
• Avoiding common mistakes

Module 9: Presenting the Business Case

• Organizing your presentation
• Revisiting key decision-maker hot buttons
• Preparing the message
• Sequencing the content
• Tailoring your presentation to the audience
• Selecting the delivery medium
• Communicating your case with confidence
• Generating feedback for improvement

This is an experiential training which integrates learning through videos, role plays, presentations, activities, business games, case studies, presentations, group discussions and reflection. 

I learnt a lot of added values." – Mohammad Shammaa, Sales Manager, Shaker Group-Kingdom of Saudi Arab-Kingdom of Saudi Arab

“We should have a tough mind. The skills of analyzing and planning. The trainer was great and professional.”–Walid Baccar, Regional Sales Manager, Shaker Group- -Kingdom of Saudi Arab

“I learned how to solve problems more effectively." –Mohydine Ramadan, Sales Manager, Shaker Group-Kingdom of Saudi Arab

“I learned to look at things from different perspectives.”– Tarek Koujou, Sales Manager, Shaker Group - #1 LG distributor in KSA--Kingdom of Saudi Arab

“The trainer Dr Barrak is so willing to share. I especially loved –People see your behavior, not your intention! I would highly recommend this training to everyone for better working environment, happier staff and better results.”Senior Project Manager, DHL Asia Pacific IT Services.

(Fee inclusive of Training Materials & Certificate of Achievement)

Upon successful completion of this program, you will receive a Certificate of Achievement.

Payment mode:

1. ONLINE PAYMENT by Credit card: You can opt to register and pay online with our latest payment integration system through our website.

2. BANK IN CHEQUE
Bank in and then scan the Bank-in slip and email to us before the course commence to confirm your seat.
Courier your cheque payment to our Finance HQ.
*Note that we DO NOT take any payments during the event.
3. BANK IN CASH:You can also pay by cash through bank-in our company bank account.
4. Telegraphic Transfer- You can also opt to use GIRO or telegraphic transfer of payment via international banks.

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