iTrainingExpert Logo

Digital Marketing Strategy on Social Media (Advanced)

  1. Home
  2. Course Categories
  3. SALES & MARKETING
  4. Digital Marketing Strategy on Social Media (Advanced)
Digital Marketing Strategy on Social Media (Advanced)
Digital Marketing Strategy on Social Media
USD 1990
IN HOUSE ENQUIRY

Description

The digital marketing world has grown exponentially in these recent years. Keep abreast with the trend. You don't need to trial and test your strategies by yourself. Come and share with the experienced Digital Marketeer operators who have been strategising for many successful businesses.

This is an essential course for senior marketers who are involved in Digital Marketing in one way or another.
This is important to enhance their understanding of how to make use social media marketing.
This intensive, Digital Marketing Strategy training has been designed for managers, directors, professionals and executives who are struggling to keep up with the rapidly evolving world of social media marketing and how to use it effectively as part of their marketing and sales strategy.

By the end of this Digital Marketing Strategy course, you will be able to:

  • understand the key facets of a successful digital strategy
  • assess digital channels and understand their strategic role in delivering objectives
  • understand how to research and analyse digital audiences
  • ensure online data is used strategically for your business
  • manage the integration of your digital strategy across your organisation
  • match your digital strategy to fit and influence your offline marketing strategies
Decision-makers and emerging leaders across all sectors who are serious in improving their organisational capabilities – spanning technical, operational and management roles:
CEO, COO, VP, General Manager, Heads of Department, Senior Manager, Senior Executive, Workforce Planning, Human Resources, Project Managers, Operations Managers
From :
  • FMCG / Retail / consumer Goods 
  • Start ups – Restaurants, Online Marketing Companies , Education industry , IT
  • Tourism boards 
  • Hospitality and hotels 
  • Entertainment and recreation 
  • Sales and marketing 
  • Advertising and promotions 
  • Product development / branding
DAY 1: 900am - 500pm

9.00am - 10.30am
Module 1: The Strategic planning process
  • The Strategic Planning Process
  • Setting Your Vision
  • Situational Analysis
  • Targeting and Segmenting

10.30am -10.45am Break

10.45am -1.00pm
Module 1: The Strategic planning process

  • Goals, Objectives, and KPI’s
  • Strategy and Tactics
  • Planning and Budgeting
  • Monitoring, Measuring, and ROI
1.00pm -2.00pm Lunch Break

2.00pm -3.30pm
Module 2: Social Media Strategy and Tactics 
  • Social Media Policies 
  • Social Media KPIs

3.30pm - 3.45pm Break

3.45pm -5.00pm
Module 2: Social Media Strategy and Tactics 

  • Social Media Training 
  • Crisis Response and Authorization 
  • Budgets

END OF DAY 1

DAY 2: 900am - 500pm

9.00am - 10.30am

Module 3 : Content Marketing in the Social Space 
  • How Content and Social Work Together
  • Content Curation
  • Making Content Marketing Social 
  • Content Curation

10.30am -10.45am Break

10.45am -1.00pm
Module 3 : Content Marketing in the Social Space

  • Key Types of Content to Create 
  • Content Curators vs. Content Aggregators
  • Content Distribution 
  • Building Content for Multiple Platforms
1.00pm -2.00pm Lunch Break

2.00pm -3.30pm
Module 4 : Social Media ROI 
  • Baseline Metrics to Measure 
  • KPIs and ROI Tracking
  • How to Calculate Social Media ROI 
  • Understanding Your Data Lifecycle 

3.30pm - 3.45pm Break

3.45pm -5.00pm
Module 4 : Social Media ROI 

  • Challenges of Social Media Measurement
  • Social Media Metrics 
  • Measurement and Objectives 
  • Calculations to Set Benchmarks 

END OF THE PROGRAM

Quizzes, small group discussions, case studies, role-play, interactive presentation and Q&A.

Angeline Ann Samuel
Bachelor of Software Engineering (Hons), University of Staffordshire
CEO & Founder Of A TECH
Certified Ethical Hacker (CEH)
Computer Hacking Forensic Investigator (CHFI)

Description
Our consultant is an experienced specialist in professional development and digital marketing. She has been spearheading a global development company, primarily the management consulting wing specializing in providing world class professional development, human capital development and social media marketing solutions. She was involved with ensuring progressive growth of the business through management of its Advisory functions. Currently she is the CEO of a digital marketing firm in Malaysia.

Her every day role entails; strategic planning, managing and leading teams in diverse roles, sales/ marketing/ advisory/ operations management, digital marketing, market expansion strategies, business development initiatives, competitive & market intelligence, determining pricing strategies and control and monitoring of budget/spend of products under the portfolio.
Her unique interpretation of online business allows her to travel the globe as a speaker, trainer and consultant, working with multiple organisations.

  • Her clients include:
  • SIRIM , Malaysia
  • MATA , Malaysia
  • Palace of the Golden Horses, Malaysia
  • Royal Chulan, Malaysia
  • Bank Islam, Malaysia
  • B Braun Malaysia
  • Total Worx Asia
  • Taylors Education Group
  • Australian International School
  • AGILE
  • Lafarge Cement
  • PETRONAS Malaysia
  • Dragon Oil Dubai
  • Halliburton
  • Zimbabwe Power Corporation
  • Canon
  • National Bank Of Malawi
  • PNG Ports Corporation Limited
  • Qatar Petroleum Company
  • Qatar Petrochemical Company (QAPCO)
  • The Tanzania Institute Of Bankers
  • Alinta Energy Sydney, Australia
  • Celestica Malaysia Sdn Bhd
  • Mozambique Airlines (LAM)
  • Base Titanium, Zambia
  • Arabian Pipes Co, Saudi Arabia
  • Al Abdullatif Manufacturing & Investment Co, Saudi Arabia
  • Saudi Aramco, , Saudi Arabia
  • PNG Ports Corporation Limited
  • Vanuatu National Provident Fund
  • La'ala Al Kuwait Real Estate Establishment, Kuwait
  • Hikma Pharmaceuticals, Jordon
  • Jordan Bromine Company Limited
  • Al Samer JCI Controls, Saudi Arabia
  • Tanga Cement, Tanzania
  • Arab Potash Company, Jordan
  • Base Titanium, Kenya
  • Egyptian Banking Institute
  • First Gulf Bank, Abu Dhabi
  • Saudi International Trading Company Limited
  • Mopani Copper Mines PLC
  • Prysmian Cables

For training and advisory services, feel free to contact us at info@itrainingexpert.com or call us at +603 8082 3707 | +603 8074 9056 | +6012 6869 628 | +6018 2175 123

“This is a good Social media training program. The trainer is very good, and I learnt lots of things from this training program.”– Nornih Binti Sikua. Eon Mart Group
“The trainer was absolutely perfect.”– Mohd Rahiman, Eon Mart Group.
“I like boosting my knowledge on social media marketing to boost my business and the trainer is eloquent and well prepared.”– Alvin Soh, Eon Mart Group

Normal Fee Early Bird Group Fee
Sign up 1 pax Sign up 1 pax Sign up 3 pax or more
Pay 1 day(s) before course starts Pay 14 day(s) before course starts Pay 14 day(s) before course starts
MYR 3490 per pax MYR 2890 per pax MYR 2790 per pax
USD 1990 per pax USD 1490 per pax USD 1390 per pax

Upon successful completion of this program, you will receive a Certificate of Achievement.

1. Online Payment by Credit card: You can opt to register and pay online with our latest payment integration system through our website.

2. Bank Transfer- You can also opt to use GIRO or telegraphic transfer of payment via international banks.

3. HRD Corp Claimable Courses Skim Bantuan Latihan Khas - Applicable to Malaysian Employer Only

We'd happy to help.
Feel free to talk to us today, however most suitable for you.
Mobile call/ whatsapp: +6012 6869 628 | +6018 2175 123
Office: +603 8074 9056
Email: info@itrainingexpert.com
Website: www.itrainingexpert.com

Share to your friends