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Sales Strategy; How to Win and Retain Customers with NLP

USD 1030
IN HOUSE ENQUIRY

Available Sessions

Session Location Register
14 - 15 Aug 2025 SELANGOR, Malaysia Register
12 - 13 Nov 2025 SELANGOR, Malaysia Register

Description

Everybody knows that selling is an important skill, like driving, swimming and cycling. If we can learn to drive a car, swim or cycle, we can learn to sell effectively.

Great Salespeople are NOT born but trained. The myth of a natural born salesperson is debunked daily by unassuming sales champions. There are salespeople who are extrovert as there are who are introvert. Most people knows of at least 1 person who started as a reluctant sales person, with none of the “natural” selling abilities but was trained, coached and sold his/her way to success.

Sales is the most natural skill every human learns from birth. Every baby knows to sell is to survive, they sell the pleasure of their smile or the pain of their cry to their carers when they want something. Everyone sold some idea to a friend or family at some point in their lives. Every employee sold the idea of being hired during the interview. What is less understood is the decision-making process.

This Program is meant to enhance the mindset and skillset of any Sales or Marketing Professional to win in the marketplace.

At the end of the program, the participants will be able to:

  • develop a Winning Mentality
  • become a Fearless Sales Leader
  • achieve or over-achieve Sales KPIs and Objectives
  • Executive/Supervisory
  • Sales Support Staff
  • Sales Professional or Sales Manager
  • Entrepreneurs
  • All other staff who desires to excel in their influencing and persuasive skills
Day 1
0900
Introduction & Welcome 
Programme 
Objectives 
Personal Objectives
0945
Module 1: Sales Growth Mindset
Potential vs Clouds
Fixed, Growth and New Mindset
Seller vs Buyer Perspectives
Successful sales habits
Activity: Sell me anything
1030 Break 
1045
Module 2: M.A.S.T.E.R – Positioning
Rapport building
Rapport techniques
Activity: Role-play on building rapport
1300 Lunch 
1400
Module 3: M.A.S.T.E.R – Probing
Asking questions
Understanding pain points / needs
Activity: Role-play on asking powerful questions
1530 Break 
1545
Module 4: M.A.S.T.E.R – Consultative Selling
Features vs benefits
Persuasion & Negotiation
Activity: Role-play on negotiation
1700 End of Day 1 
DAY 2
0900
Review
Review and Recap of Day 1 
0945
Module 5: M.A.S.T.E.R – Objection Handling
CCIRE framework
1100 Break 
1115
Module 5: M.A.S.T.E.R – Objection Handling
Building win-win solutions
Activity: Role-play on objection handling techniques
1300 Lunch 
1400
Module 6: M.A.S.T.E.R – Closing
 Why clients don’t buy
Why sales people don’t close
Closing techniques
Activity: Role-play on closing techniques
1530 Break 
1545
Module 7: M.A.S.T.E.R – Relationship Building
 Follow-up process
How to sell during follow-up
Activity: Role-play on follow-up techniques
1700 End of Program 

  • Full Immersion
  • Experiential learning
  • Presentation, real-life experiences, video
  • Industry case studies
  • Group discussion, activities, exercises & role-plays
  • NLP techniques

GERALD LEE CHIH PING
B.Sc. (Agribusiness) (Hons) (UPM)
Certified NLP Master Coach & Trainer (ABNLP)
Certified Master Hypnotherapist (ABH)
Certified Master Timeline Therapist (TLTA)
Accredited Trainer (HRD Corp Malaysia)
Certified REACH Practitioner and Group Debrief (RLX)
Certified C.O.A.C.H. Trainer (CAIC)
Certified Leadership Consultant (GAFM) 

Gerald is an Author, an engaging International Speaker and a Certified Master Coach and Trainer who specialises in creating long-lasting Positive Impact in people\\\'s lives.

In his role as a Certified Mentor at FutureLab Malaysia and Mentor Guru at PushFar UK, he has mentored students and jobseekers on career matters, as well as independent business owners and entrepreneurs on how to build their brands and scaling their businesses. He was featured on The Mindset Mentoring podcast with PushFar and was recently recognized as a Top 30 Mentor of 2022 in Southeast Asia by FutureLab.

Gerald is also an award-winning Sales Leader who has previously held senior leadership positions in reputable organizations such as Unilever Malaysia, Celcom Axiata, Ferrero Asia Limited, Munchy’s, Etika Group, Red Bull and JobStreet.com, as well as pioneering an FMCG start-up. His expertise includes NLP Coaching, Leadership, Team Management, Sales & Business Development, Branding & Business Growth Strategies; Go-to-Market, Channel & Distribution Strategies and Traditional & Key Account Management.

Gerald holds a Business Degree from Universiti Putra Malaysia, NLP Master Coach and Trainer certifications from the American Board of NLP, therapist certifications from the American Board of Hypnotherapy and Time Line Therapy Association; and Accredited Trainer certification from HRD Corp Malaysia.

"Very engaging presentation. This course highlight to us the best methods used to influence and persuade people through psychology in which I know nothing of before the training”– Farid, OIM SPD, PETRONAS Carigali Sdn Bhd
 
“I find it hard to persuade and influence others before I attended the course, but after I was shown how to unleash my inner potentials to influence people I find that engaging people is not as difficult as I previously thought it was”– Naza, HEAD, PETRONAS Carigali Sdn Bhd
 
“Very much liked the approach. This course teaches me how to interact effectively with the management and rest of colleagues through influencing according through behaviours that will make communication at workplace much easier than before.”– Fauzi, TS OIL, PETRONAS Carigali Sdn Bhd
 
“Overall very happy with the training and would like to attend Advanced NLP training” - Roshan, Group Partner, NMG Group
 
“Before the course I was feeling unsure and my weakness are in dealing with closing sales, now I feel empower and confidence with the sales process” – Siva Kumar, Senior Consultant, NMG Group
 
“Trainer is very good and professional, the tools that was taught are the most effective parts of the course” – Nick Li, Principal Consultant, NMG Group
 
“Before the course, I was unsure of any good sales technique and I learned about right brain strategies and now I feel more confident in the sales process” – Matthew, Group Partner, NMG Group
 
“I used to interact less due to lack of self-confidence but after the training I find that my views on people changed and it is much easier to connect the dots of people around me and it boost my self-confidence to further engage with people of all backgrounds in future.”– Shamri, Terminal Support, PETRONAS Carigali Sdn Bhd
 
“NLP taught me how to manage people and assess their behaviours to get the best of interactions. This course is highly recommendable for all especially to leaders at the management level.”– Thomas, Manager, PETRONAS Carigali Sdn Bhd
 
“I have very little knowledge on what NLP actually is and how strong it is in influencing people through behaviours but through this course conducted by the highly experienced and knowledgeable trainer, Mr.Daniel Wong I got to the opportunity to practise NLP to further benefit my role in the company.”– Akmal, PETRONAS Carigali Sdn Bhd

Normal Fee Early Bird Group Fee
Sign up 1 pax Sign up 1 pax Sign up 3 pax or more
Pay 1 day(s) before course starts Pay 14 day(s) before course starts Pay 14 day(s) before course starts
MYR 3490 per pax MYR 2890 per pax MYR 2790 per pax
USD 1030 per pax USD 850 per pax USD 820 per pax

Upon successful completion of this program, you will receive a Certificate of Achievement.

1. ONLINE PAYMENT by Credit card: You can opt to register and pay online with our latest payment integration system through our website.

2. Telegraphic Transfer- You can also opt to use GIRO or telegraphic transfer of payment via international banks.

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