Times are changing, and a typical marketing department is no longer sufficient to compete with others. Marketing has evolved to become a game-changer, and therefore, a well-defined marketing strategy results in winning the competition race. To build successful marketing tactics, you must understand the concepts and models of modern customer behaviour, and factors influencing it.
Client behaviour is a truly vital aspect of marketing as it reflects consumer reasons and motives – how and why people make decisions. Mastery in understanding customer behavior provides the ability to build and adjust marketing campaigns to meet customer demands; therefore, it is of particular importance. This course in consumer buying behavior teaches you how customers make decisions, what can influence such decisions and how you can understand, predict, and impact them. The modern business environment is rapidly reshaping, and this course will ensure you are skilled in managing such challenges.
Open new opportunities for yourself by achieving mastery in marketing and customer behaviour and learn:
By the end of this Intensive Mastery Course, you will be able to:
Marketing Professionals
Assistant Marketing Managers
Sales and Marketing Manager
Digital Marketing Managers
Business Development Managers
Business Executives
Brand Managers
All professionals who interested in Marketing
Day 1
9.00am - 10.30am
Module 1
Fundamentals of Marketing and Influence of Consumer Behavior on Marketing
Market segmentation, targeting and positioning
Role of Consumer Behavior in Marketing
Fundamentals of defining Consumer Behavior - customers’ needs and wants
Analyzing Consumer Behavior to understand your potential customers
Models of consumer behavior and How You Can Apply Them in Your Organization
Economic, Psychological, Sociological, Family Decision-making, and Pavlovian Models
Input, Process Output Model—Gandhi: Philip Kotler
Howarth Sheth and Engel-Blackwell-Kollat Models
Nicosia Model
A Model of Industrial Buying Behavior
10.30am -10.45am Break
10.45am -1.00pm
Module 2
Consumer Decision Making – How to Understand and Control It
The Era of Consumerism and Consumer Ethics
Understanding the consumer decision making process
Tools to navigate and impact the decision-making process
Alternative evaluation choice, consumption & post purchase behavior
Particularities of E-commerce buying behavior
1.00pm -2.00pm Lunch
2.00pm -3.30pm
Module 3
Most Effective Tools to Obtain Meaningful Data on Consumer Behavior
Revealing the customers insights
Questionnaires & surveys, interviews and reviews
Service & complains requests analysis
Social media and web site behavior
Analysis of data from third party research
3.30pm - 3.45pm Break
3.45pm -5.00pm
Module 4
Key Factors Influencing Consumer Buying Behavior – General Overview
Cultural Factors: Culture, Subculture, Social Class
Social Factors Influencing Consumer Buying Behavior: Family, Reference, Role and Status
Personal Factors: Age, Income, Occupation, Life style, Personality
Psychological Factors: Motivation, Perception, Learning, Beliefs and attitude
Economic Factors: Personal and Family Income, Income Expectations, Government policy
Day 2
9.00am - 10.30am
Module 5
Consumer Behavior In The Spotlight Of The Theory Of Generations
Motives and peculiarities of consumer behavior of generations of baby boomers, X, Y, Z, ?
Hooks for different generations - Analysis of real cases
Practicum - Formation of key brand ideas for TA, belonging to the generations Y and Z
Gender Psychology In Marketing And Branding
Designing marketing for both women and men
Key ideas triggers in "male" and "female" branding
Practicum - formation of the creative concept of brand promotion for different gender TA.
10.30am -10.45am Break
10.45am -1.00pm
Module 6
Deep Understanding the Psychology of Consumers – Beyond the Advanced Level
Grasping modern Customer Loyalty and Satisfaction
Brand switching and Impulse Buying – how to use it right and overtake your competitors
Internet Consumer Behavior: types of online behavior and influence of the internet on it
Neuromarketing And Consumer Perception Phenomena
The essence and principles of the neuromarketing approach
1.00pm -2.00pm Lunch
2.00pm -3.30pm
Module 7
Neuromarketing tools to impact on the consumer
Trigger words and trigger phrases that reinforce the impact of marketing communication
Practicum - analysis of the best neuromarketing practices you start using today
Management of Consumer Behavior at Points of Sale and After Sale
Consumer behavior model and the principles of visual merchandising
Effect of various types of POSM on the behavior of customers
Practicum - brainstorming new ideas for creative and effective point of sale
Affecting the post-purchase behavior – how to influence your customers after sale
3.30pm - 3.45pm Break
3.45pm -5.00pm
Module 8
Efficient Marketing Strategy Revision and Enhancement with Consumer Emphasis
Aligning your existing strategy to the new challenges
Measuring and analyzing the results – campaign impact on decision making
The future consumer – how you must be ready for the upcoming changes
Quizzes, small group discussions, case studies, role-play, interactive presentation and Q&A
S. Angeline
Bachelor of Software Engineering (Hons), University of Staffordshire
CEO and Founder Of A TECH
Certified Ethical Hacker (CEH)
Computer Hacking Forensic Investigator (CHFI)
Our Social Media Marketing consultant is an experienced specialist in professional development and digital marketing. She has been spearheading a global development company, primarily the management consulting wing specializing in providing world class professional development, human capital development and social media marketing solutions. She was involved with ensuring progressive growth of the business through management of its Advisory functions. Currently, she is the CEO of a digital marketing firm in Malaysia.
Her everyday role entails; strategic planning, managing and leading teams in diverse roles, sales/ marketing/ advisory/ operations management, digital marketing, market expansion strategies, business development initiatives, competitive and market intelligence, determining pricing strategies, and control and monitoring of budget/spend of products under the portfolio.
Her unique interpretation of online business allows her to travel the globe as a speaker, trainer and consultant, working with multiple organizations.
or
We have a faculty of equally talented trainers who can cater to your organisation\\\\\\\\\\\\\\\'s specific needs in the event of substitution.
For training and advisory services, feel free to contact us at info@itrainingexpert.com or call us at +603 8082 3707 | +603 8074 9056 | +6012 6869 628 | +6018 2175 123.
“This is a good Social media training program. The trainer is very good, and I learnt lots of things from this training program.”– Nornih Binti Sikua. Eon Mart Group
“The trainer was absolutely perfect.”– Mohd Rahiman, Eon Mart Group
“I like boosting my knowledge on social media marketing to boost my business and the trainer is eloquent and well prepared.”– Alvin Soh, Eon Mart Group
Normal Fee | Early Bird | Group Fee |
---|---|---|
Sign up 1 pax | Sign up 1 pax | Sign up 3 pax or more |
Pay 1 day(s) before course starts | Pay 14 day(s) before course starts | Pay 1 day(s) before course starts |
MYR 20390 per pax | MYR 19590 per pax | MYR 18290 per pax |
USD 4750 per pax | USD 4550 per pax | USD 4250 per pax |
Upon successful completion of this program, you will receive a Certificate of Achievement.
1. CREDIT CARD PAYMENT- You can opt to register and pay online with our latest payment integration system through our website.
2. BANK TRANSFER- You can also opt to use GIRO or telegraphic transfer of payment via international banks.
We'd happy to help.
Feel free to talk to us today, however most suitable for you.
Mobile call/ whatsapp: +6012 6869 628 | +6018 2175 123
Office: +603 8074 9056
Email: info@itrainingexpert.com
Website: www.itrainingexpert.com