Physical classes are available. This course is named STRATEGIC MANAGEMENT; Thinking, Planning and Implementing, creating competitive advantages, and developing and implementing winning strategies.
Participants will be acquainted to the latest techniques and strategies available in strategic management, in a programme geared to be hands-on, with exciting workshops, exercises, simulations, video analysis, case studies and other accelerated learning methods, to practice the usage of these skills with team members for maximum participation.
This strategic management programme presents skills in strategic management via thinking, planning and implementing which will help you to create, plan, implement and sustain winning strategies. Through introduction to new tools and techniques, you will:
- Create a strategic vision to inspire and empower the team/organisation
- Produce strategic intelligence, understand the business environment and analyse the current strategic position
- Integrate strategy, objectives, metrics and performance
- Plan around a shared vision, achieving common satisfaction
- Develop compelling strategies that will achieve the vision and objectives
- Communicate those goals and objectives to the organization’s constituents
- Apply the Structural Drivers of Change to implement strategies
- Link the strengths of the organization with opportunities for excellence
- Make the most effective use of organization resources
- Develop and implement comprehensive strategy plans effectively
- Pre-empt the factors affecting the implementation plan
- Evaluate the effectiveness of strategy implementation
This Strategic Management course is designed for executives, managers, professionals and consultants who intend to learn, apply and teach on strategies in their organizations, creating competitive advantages, and developing and implementing winning strategies.
Introduction and Course Content
- Icebreaking – Walk Through Strategy
- Self-Assessment – How Good A Strategist Are You
MODULE 1: Strategic Thinking
- Explore the thinking process
- The whole brain strategy model
- Language of strategy
MODULE 2: Strategic Insight
- Develop the strategic intelligence
- Strategic thinking models
- Create strategic insights into business
MODULE 3: Strategy Development
- Strategic thinking skills
- Business strategy creative thinking
- Vision, scenario planning, creative strategies
MODULE 4: Strategic Planning
- Strategic Planning and Organisation Survival
- Company Performance – the Influencing Key Factors
- Organisational Strategy Development
- Vision / Mission : Using in Different Ways
MODULE 5: Environmental Analysis
- Business Environment and Organization – Interactions
- Strategic Gap Identification through Opportunities and Threats Analysis
- Matching Organisation’s Resources and Activities to the Environment
MODULE 6: Choosing a Strategy
- Strategic Understanding of the Marketplace
- Sustainable Competitive Advantage
- Maintaining and Improving Competitive Market Position
- Anticipating Environmental Changes and Reinventing Corporate Capabilities
- Developing Competencies that are not easily Imitable
MODULE 7: Key Result Areas and Key Performance Indicators
- Key Result Areas
- Key Performance Indicators
- Focusing on Results for Effectiveness
- Measure and Define Progress Towards Goals through Key Performance Indicators
- Quantifiable Key Performance Indicators
MODULE 8: Strategy Implementation
- Formulating Operational Objectives to Achieve Desired Strategy
- Structural and System Changes to Implement Strategies
- Action Plans for Strategies
- Resources and Time-Lines for Operational Objectives
MODULE 9: Strategy Project Planning
- Project Initiation and Definition Process
- Defining Planned Deliverables
- Identifying Sequencing Activities and Tasks for Project Completion
- Estimating Resource Requirement
MODULE 10: Strategy Project Planning Process
- Developing the Project Communication Structure
- Realistic Time-Lines for Completion
- Establishing Controls – Milestones and Deadlines
- Planning for Errors
- Project Implementation
- Monitoring against Planned Controls
- Monitoring for the Unexpected
MODULE 11: Strategy Project Close-out Process
- Re-Disbursement of Resources
- Completing and Archiving Project Records
- Documenting Project Successes and Issues
- Conducting Project Re-Evaluation (Post Mortem)
MODULE 12: Applied Strategy
- Creating for work application –
- A personal strategy framework for work application
- Strategic plan for work application
- Strategy implementation for work application
Accelerated Learning Tools Used include:
6 Skills Workshops and Presentations
4 Case studies
1 Comprehensive Simulation
2 Video Learning and Analysis
2 – 3 Strategic Thinking Exercises and Tools
1 Applied Strategy Report
1 Self Analysis
DR. DUGLAS FERNANDES
Certified HRD Corp Trainer
Corporate Trainer & Consultant
Doctorate in Business Administration, Riviera University, France
PROFILE SUMMARY
Dr. Duglas Fernandes is a seasoned corporate trainer and consultant with extensive global exposure in Quality Management, Business Process Improvement, and Leadership Development. With over three decades of experience in multinational corporations, consulting firms, and government initiatives, Dr. Duglas combines technical expertise with real-world leadership insights to deliver impactful and results-driven training.
His corporate journey spans quality-focused leadership roles, global consulting assignments, and high-level facilitation for senior leaders, government agencies, and corporate clients. Known for his engaging and practical approach, Dr. Duglas equips participants with actionable strategies that can be immediately applied in their workplace.
CORPORATE EXPERIENCE
Before transitioning full-time into training and consultancy, Dr. Duglas served as Regional Quality Control Manager for a leading European investment group. In this role, he conducted quality control audits for companies targeted for acquisition or investment worldwide, while spearheading re-engineering and restructuring initiatives to enhance product and process reliability across global operations.
From 2007 to 2013, Dr. Duglas worked with an international headhunting firm, travelling extensively across Asia, the Middle East, Africa, Europe, and North America — including Thailand, Philippines, Laos, Indonesia, Korea, Japan, China, Hong Kong, Dubai, India, Sri Lanka, Canada, Germany, France, and Switzerland — adapting to diverse business cultures and environments.
Prior to his global consultancy career, Dr. Duglas spent 23 years with Panasonic Malaysia, progressing to the role of Quality Control Manager. His tenure established his solid foundation in quality operations, leadership, and continuous improvement practices.
ACADEMIC BACKGROUND
Doctorate in Business Administration (DBA), Riviera University, France
Research Focus: Incorporating Total Quality Management to Innovate, Manage Change, and Enhance Customer Satisfaction
GOVERNMENT TRAINING EXPERIENCE
Dr. Duglas has been actively engaged in training programs for various government agencies, delivering impactful initiatives such as:
- Conducting entrepreneurship programs for over 50 participants on how to start businesses post-COVID-19, organised by the Government.
- Delivering life transition and retirement programs for senior high-ranking government officials, focusing on retiring happily and moving forward in life.
- Facilitating rehabilitation and reintegration programs for prisoners prior to their release, equipping them with strategies for success in their second chance at life.
TRAINING EXPERTISE
Dr. Duglas delivers a wide range of technical, quality, and leadership programs, including:
- ISO 9001 (Awareness, Consulting, Auditing to Accreditation)
- Understanding & Implementing KPAs and KPIs Effectively
- Lean Management incorporating Toyota Production System
- Achieving Customer Satisfaction & Increasing Profit through Best Manufacturing Practices
- Professional Technical Report Writing & Presentation Skills
- Situational Motivation for Executives & Managers
- Innovation, Business Design Thinking & Decision Making
- Effective Leadership Skills Development
- Quality & Manufacturing-related programs
SELECTED CLIENTS
Corporate & Industry Leaders:
Proton • Perodua • Volvo International Iran • Sapura Holdings • Sime Darby • Petronas (and subsidiaries) • Unitar International University • Binary International University • Astro • Maxis • Panasonic Malaysia • And many more
TRAINING STYLE
Dr. Duglas is known for his interactive, practical, and results-oriented delivery style. His sessions blend global corporate experience with local context, ensuring learning is both relevant and actionable. By integrating real-world case studies, hands-on activities, and proven strategies, he enables participants — from executives to senior leaders — to achieve measurable improvements in performance and productivity.
“I was unsure of how to manage strategic thinking before this course, but I learned about its management process here. I feel like I’ve learned a few tools to develop this strategic thought after attending this course.” – Razwan Zakaria.
“I learned about the importance and purpose of strategic management during this course. I felt I had gotten a few useful steps to take into consideration after.” – Ding Mee Fong, Senior Manager.
“I didn’t know anything at all about strategic management before this course, but I feel that what I learned about the ideal direction of strategy can be applied to my work for the betterment of my company.” – S.K Lai, B. Manager.
“Before this course, I had zero knowledge on strategic management. I learned how to strategize and structure my thoughts during this course. After it was done, I felt like I could learn much more. The content of the training is good. The subject itself is practical and useful.” – Hasni Haldi, Registrar.
“Before this course, I was blank about how to set up a good strategy for our company. This course taught me how to develop a good strategy and I’m certain that’s what’s missing and incorrect with our corporate strategy. Dr. Barrak has a very wide perspective of strategy and is well-experienced.” – Leonarda Bernadeta, HRD-BI.
“I had no clear picture regarding strategic management, but this course taught me of many analytical models. I feel confident to practice the strategic management process in my workplace after attending this course.” – Khalida Abidah, Librarian.
“I didn’t know the purpose nor content of this training before attending this course. After undergoing it I’ve gained plenty of knowledge regarding strategic management plans. I especially liked the Gantt project training.” – M. Faizal, Project Engineer.
“I felt like I okay with strategic management before this course, but I learned much more here and felt like I could learn even more. The training was good, but it should have lasted longer.” – Hasif bin Mohammad, Assistant Project Engineer.
“I was very empty when it came to Gantt charts, but this course taught me how it could be useful and although I’ve learned how to use it, I still need practice. The trainer is very experienced” – Aizat Syazwan, Assistant Engineer.
“I was interested to gain skills on strategic management. This course gave me a good idea of how strategic management plans flow. I was excited by the skills I had gained from the course. The training was good. I particularly liked the Gantt Project.” – Mimi Asnieza Jari, Proposal Engineer.
“Before the course I was afraid that I wouldn’t be able to catch up on the topic. This course taught me how strategic management was crucial to success. After this course, I now feel more confident to assist operations teams on my company’s next project. The trainer was very well-experienced in strategic management. I especially liked the part about work breakdown structure.” – Muhammad Noor Azizi, HSE Supervisor.
“We received good training to enhance our knowledge about strategic management. I liked the Gantt Project part of the training.” – Khairi M. Roslan, Project Engineer
“The training was very good. It taught me a lot about management.” – Asrul Zawahar, Assistant Engineer.
“I was excited before attending this course. I learned a lot about management. It was fascinating knowledge. The trainer was good, cheerful and lectured skillfully. In the future he needs more classes.” – Danial Al Amin, QC Inspector.
“This course was great. It taught me strategic management well. The trainer had a good understanding of the subject and the information he delivered was based on self-experience. I particularly liked the Gantt chart activity.” – Timothy, Project Engineer.
“I wasn’t knowledgeable on strategic management before this course. This course taught me about understanding project planning and implementation. When it was done I felt like my understanding of strategic management had been given proper information. I liked learning about the Gantt charts.” – Nagenthiran Awasamy, Project Engineer.
“The trainer and the training were good. I learned a lot about strategic management during this course, particularly about Gantt charts.” – Ummi Nadiah Rosli, Proposal Engineer.
“I was blur about project management, but this course showed me that it was quite a good topic. Felt much better after having known about this. The trainer had good skills.” – Mohd Yusuf bin Musa, HSE officer.
“I was excited to attend this course. It taught me how to manage my projects and I feel good as I gained new things. The trainer was the best. Five stars!” – Nadira, Project Engineer.
“The training was excellent. It taught me how to manage something. I felt good after attending this course.” – Aida Syamsiah, QC Engineer
| Normal Fee |
Early Bird |
Group Fee |
| Sign up 1 pax |
Sign up 1 pax |
Sign up 3 pax or more |
| Pay 1 day(s) before course starts |
Pay 14 day(s) before course starts |
Pay 14 day(s) before course starts |
| MYR 3490 per pax |
MYR 2890 per pax |
MYR 2790 per pax |
| USD 1030 per pax |
USD 850 per pax |
USD 820 per pax |
Upon successful completion of this program, you will receive a Certificate of Achievement.
1. Online Payment by Credit card: You can opt to register and pay online with our latest payment integration system through our website.
2. Bank Transfer- You can also opt to use GIRO or telegraphic transfer of payment via international banks.
3. HRD Corp Claimable Courses Skim Bantuan Latihan Khas - Applicable to Malaysian Employer Only
