Effective Negotiation & Contract Management

By the end of this program, participants will be able to:

• Master negotiation strategies to maximize sales and profits.
• Effectively handle different customer types and tailor approaches accordingly.
• Develop persuasive communication skills to influence customer decisions.
• Learn techniques to overcome objections and close deals successfully.
• Understand the fundamentals of contract management to ensure compliance and minimize risks.
• Build long-term customer relationships through ethical and value-driven negotiation.

• Sales & Business Development professionals
• Procurement and Purchasing teams
• Contract managers and administrators
• Customer service & key account personnel
• Project and operations staff involved in negotiations
• Business owners and anyone who negotiates or manages agreements

Day 1: Mastering Negotiation for Sales Success

09:00 AM – 09:30 AM | Introduction & Program Overview

• Understanding the importance of negotiation in sales and contract management.
• Overview of key learning objectives.

09:30 AM – 10:30 AM | Fundamentals of Effective Negotiation

• The negotiation process: Preparation, discussion, proposal, bargaining, closing.
• Common challenges in negotiation and how to overcome them.

10:30 AM – 10:45 AM | Morning Break

10:45 AM – 12:30 PM | Understanding Different Customer Types

• Identifying customer personalities and decision-making behaviors.
• Customizing negotiation approaches for different customer profiles.
• Case study: Handling difficult and demanding customers.

12:30 PM – 01:00 PM | Building Persuasive Communication & Influence Skills

• The power of body language and tone in negotiation.
• Psychological triggers that influence customer decisions.
• Interactive role-play: Practicing persuasive conversations.

01:00 PM – 02:00 PM | Lunch Break

02:00 PM – 03:30 PM | Strategic Negotiation Tactics to Boost Sales

• Handling customer objections and turning them into opportunities.
• Value-based selling vs. price-based negotiation.
• Sales negotiation examples and best practices.

03:30 PM – 03:45 PM | Afternoon Break

03:45 PM – 05:00 PM | Closing Deals & Win-Win Negotiation Strategies

• Techniques for closing sales successfully.
• The importance of trust and long-term relationship building.
• Role-play exercise: Simulated negotiation with different customer scenarios.

Day 2: Contract Management & Advanced Negotiation Techniques

09:00 AM – 09:30 AM | Recap of Day 1

• Review of key negotiation strategies learned.
• Sharing personal insights and challenges.

09:30 AM – 10:30 AM | Introduction to Contract Management

• Key components of a contract (terms, clauses, obligations).
• Understanding contract risks and compliance.
• Common contract pitfalls and how to avoid them.

10:30 AM – 10:45 AM | Morning Break

10:45 AM – 12:30 PM | Managing Contracts to Strengthen Business Relationships

• The role of contracts in customer relationship management.
• Negotiating contract terms to protect business interests.
• Hands-on exercise: Reviewing and modifying a sample contract.

12:30 PM – 01:00 PM | Handling Difficult Negotiations & Conflict Resolution

• Dealing with unreasonable demands and aggressive customers.
• Conflict resolution techniques to salvage negotiations.
• Group discussion

01:00 PM – 02:00 PM | Lunch Break

02:00 PM – 03:30 PM | Advanced Negotiation Techniques & Persuasion Strategies

• The art of silence in negotiation.
• Anchoring and framing techniques for more favorable deals.
• Role-play: Applying advanced techniques in live negotiation scenarios.

03:30 PM – 03:45 PM | Afternoon Break

03:45 PM – 05:00 PM | Action Plan & Final Role-Play

• Developing a personal negotiation improvement plan.
• Final negotiation simulation exercise.
• Trainer feedback and Q&A session.

Conclusion & Closing Remarks

• Summary of key takeaways.
• Certification of participation.
• Q&A session with the trainer.

This program will use a practical and interactive learning approach, including:

Role-playing exercises to practice handling different negotiation scenarios.
Group discussions and brainstorming to share best practices and insights.
Video analysis of negotiation techniques in action.
Hands-on contract review exercises to develop contract management skills.

REYNUHADEVI RAMACHANDRAN (REYNU)

Corporate Trainer | Consultant | Financial & Business Strategist

Professional Summary

Reynuhadevi Ramachandran (Reynu) is a dynamic, results-driven corporate trainer and business strategist with over 20 years of experience in financial management, business consulting, leadership development, organizational development, HR, and administration. She brings a strong corporate foundation from the banking and financial services sector, having held key leadership roles at CIMB Bank and AEON Credit Service (M) Berhad, where she led Business Development, Sales & Marketing, Product Development, P&L and Budget Management, Operations, Insurance, and Credit Recovery.

Since transitioning into full-time training and consulting in 2019, Reynu has built a distinguished reputation for delivering transformative programs for financial institutions, SMEs, MNCs, government agencies, and start-ups. Her ability to integrate real-world experience, strategic insights, and people-centered facilitation allows her to simplify complex business challenges into practical, actionable solutions.

She is also a strong advocate for women’s economic empowerment. Through collaborations with Ministries and NGOs, she has trained over 800 B40 and M40 women in financial literacy, entrepreneurship, and personal development.

As an HRD Corp–accredited trainer, Reynu is widely recognized for her engaging personality, strategic thinking, and strong rapport with C-suite leaders, managers, and operational teams across industries.

Academic & Professional Qualifications

• Bachelor’s Degree in Finance
  • Master of Business Administration (MBA), University of Ballarat, Victoria, Australia
  • HRD Corp Accredited Trainer (Malaysia)

Areas of Expertise

• Financial Management & Financial Literacy
  • Business Development & Strategic Planning
  • Leadership & People Development
  • Organizational Development & Change Management
  • Customer Service & Customer Experience
  • Sales, Marketing & Negotiation
  • Credit Recovery & Debt Management
  • Credit Consulting & Risk Management
  • Entrepreneurship & SME Advisory
  • HR, Operations & Administrative Management

Training & Consulting Experience

HRD Corp Accredited Trainer (2019 – Present)
Delivered high-impact corporate and public programs in areas including:
• Leadership & Supervisory Skills
• Financial Literacy & Financial Management
• Business Strategy & Operational Excellence
• Customer Service & Communication Skills
• Credit Recovery, Debt Management & Negotiation
• Entrepreneurship & Women Empowerment Programs
• Personal Effectiveness, Mindset & Self-Development

Women Empowerment & Community Programs
• Trained over 800 women (B40 & M40) in financial literacy, entrepreneurship, mindset transformation, and income-generating skills.
• Worked with Women’s Ministries, NGOs, and community organizations on capacity-building initiatives.

Industry Experience

Leadership Roles – CIMB Bank & AEON Credit Service (M) Berhad
• Led Business Development, Sales & Marketing, Product Development
• Managed P&L, budgeting, and operational strategies
• Overseeing Insurance, Credit Recovery, Risk Assessment, and Customer Solutions
• Led high-performing teams across core business functions

Business & Financial Consultant
• Provides advisory in financial management, risk mitigation, business expansion, and operational optimization.
• Works with SMEs, start-ups, and corporate organizations on strategic growth projects.

Industries Trained & Consulted

• Banking & Financial Services
• Insurance & Risk Management
• Education & Training
• Telecommunications
• Logistics & Transportation
• Manufacturing & Engineering
• Retail, Services & SMEs
• Government, NGOs & Community Organizations

For training and advisory services, feel free to contact us at info@itrainingexpert.com or call us at +603 8082 3707 | +603 8074 9056 | +6012 6869 628 | +6018 2175 123

Upon successful completion of this program, you will receive a Certificate of Achievement.

1. By Credit card: You can opt to register and pay online with our latest payment integration system through our website.
2. Bank Transfer- You can also opt to bank transfer payment via local / international banks. Please send payment slip as proof of payment.
3. HRD Corp Claimable Courses Skim Bantuan Latihan Khas - Applicable to Malaysian Employer Only

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Mobile call/ whatsapp: +6012 6869 628 | +6018 2175 123
Office: +603 8074 9056
Email: info@itrainingexpert.com
Website: www.itrainingexpert.com